DESCRIPTION OF THE WORK
The “Fabbrica Italiana Contadina” (Italian Farmer’s Factory) is a commercial Theme Park of Italian Food, committed to showing the methods and techniques of cultivation, livestock breeding, processing, production, retail and consumption of food products, by means of specific itineraries that represent and demonstrate each theme.
“Theme farms” have been set up outside with experimental fields used for the cultivation of cereals, rice, vegetables, fruit, vines and olive trees. Special areas have also been created for demonstrations on how the main types of livestock in the food chain are bred. The cultivated products and animal products are processed and transformed in large laboratories that are visible but separated from the public by large floor-to-ceiling windows, while the main building serves as a “food court”, with both typical and thematic restaurant areas, numerous stores selling regional specialities and several classroom areas. The total covered area available is over 7,000 m2.
The Convention Centre consists of an auditorium that can seat up to 600 people, surrounded by a huge ornamental pool of around 1,400 m2, which completes the “architectural landscape” of metallic totems reaching over 16 metres in height.
Initiatives have been taken with a strong “green” impact, such as boosting the photovoltaic roof covering, currently the most extensive in Europe, and optimising the rainwater recovery systems and the management of food and animal waste. The Park is thus not only a site of excellence for Italian food and wine, but a hub of excellence for environmental sustainability.